As a business owner, you may be questioning your marketing strategy right now and be grasping for guidance on the right way to approach advertising in the midst of a worldwide pandemic. Although it may feel like the wrong time to be advertising your service or product, especially if it's not considered essential, it's not.
Now is possibly the BEST time to reevaluate your advertising and make it RIGHT for the current situation. As a business owner, you have the power to position your company as being a source of calm and reassurance that "normal" still exists. In today's world, there is little room for marketing error, and that couldn't be more true during a time of mass quarantine.
We can help you decide on messaging, the desired tone to keep, where to place your advertising, who you should and shouldn't target, and what role your business needs to assume to be successful – one of action, information, support, or a combination of the three.
With people committing to isolation for the betterment of society for the foreseeable future, it's not surprising that loneliness and fear are showing up as byproducts. There's truly a sense of solidarity to be gained with your current and potential customers right now, and you can do that by delivering messaging that shows you understand what your audience's wants and needs are during this time of uncertainty.
Media One has decades of experience creating and managing marketing and advertising strategies for industries ranging from healthcare to manufacturing and several industries in between. Get ahold of us at
info@mediaone.com; we're here to help.
Stay healthy.